Thursday July 22, 05:07 PM

 

Quixtar to introduce new lemonade energy drink

Quixtar is set to launch its latest XS Energy Drink. 'Electric Lemon Blast' will be the latest lightly carbonated drink to enter the sports nutrition market.

Quixtar is set to launch its latest XS Energy Drink. 'Electric Lemon Blast' will be the latest lightly carbonated drink to enter the sports nutrition market.

With no sugar and no fat, the newest XS product has only two carbs and 16 calories per can. It's loaded, however, with 100% of the recommended daily value of vitamins B3 and B5, and more than 100% of vitamins B6 and B12 to help keep energy levels high.

"We're excited about Electric Lemon Blast and think it will be a great addition to the XS product lineup," said Claire Zevalkink, vice president of marketing for Quixtar. "Our entire sports nutrition business is growing exponentially, and we're looking at all the ways we can expand our offerings in this area. Not only will Electric Lemon Blast energize consumers, it will energize sales for Independent Business Owners."

Like other XS Energy Drink flavors - Cranberry-Grape, Citrus Blast, Tropical Blast, Tropical Blast Non-Caffeinated, and non-carbonated Tea-Berry Blast - Electric Lemon Blast delivers B vitamins to help your body produce energy from the foods you eat.

Since launching the first XS product about 18 months ago, Independent Business Owners (IBOs) powered by Quixtar have sold more than five million cases of XS Energy Drinks. The line has been a crucial addition for Quixtar in attracting younger and more active entrepreneurs to the business.

In its new Momentum catalog and at its e-commerce site, Quixtar is introducing a complete Sports Nutrition line that includes the fuels and tools any athlete needs to succeed - from beginner to expert. The fuels include Nutrilite supplements, performance foods from XS Power Nutrition, and sugar-free, low-carb XS Energy drinks. The tools include all kinds of cool gadgets and gear from nationally recognized brand names like Columbia, Adidas, Bowflex and more.