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Recent Articles
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Monday, December 27
Bringing out the best in other people... By Fred Harteis
by
D-Team
on Mon 27 Dec 2004 03:00 PM EST
In his excellent book, "Bringing Out The Best In People", Dr. Alan Loy McGinnis cites a quote from Thomas Aquinas: "When you want to convert a man to your view, you go over to where he is standing, take him by the hand and guide him. You don't stand across the room and shout at him; you don't call him a dummy; you don't order him to come over to where you are. You start where he is, and ... more »
Building loyal customers
by
D-Team
on Mon 27 Dec 2004 02:40 PM EST
Fred Harteis of Biznet Productions claims that building a big I-Commerce business has a lot to do with developing loyalty, or what Michael Dell calls building community.
Top performing companies focus on attracting and keeping customers. Why? Loyal customers provide greater profitability. Loyal customers spend 80% more than other customers. Eighty percent of a company’s sales come from 20% of their customers.Loyalty can’t be purchased by the pound. Loyalty can’t be stocked on shelves in colorful ‘new and improved’ packaging.... more »
Fred Harteis-Clearly XS Sports Drink
by
F Scott
on Mon 27 Dec 2004 09:46 AM MST
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